Include a brief introduction (name of the organization, location, vision, mission, services or goods, customers, stakeholders, competitors, suppliers, future plans) Include an analysis and evaluation of the tasks asked in terms of developing skills of reporting, decision making, research, analytical ability, conclusions and recommendations Make clear connections between theory and practice Provide a demonstration of the practical application of theory in the workplace Cite references in accordance with the APA System Discuss the individual and group factors that determine the consumer behavior when it comes to purchasing [20] Reference According to Smit et al Management 2 [Strydom] Tip: Factors that influence: They are divided into 2 namely individual and group factors Individual Factors: 1. motivation- specific needs of individuals 2. Attitudes- positive attitude/impression 3. Perceptions (5 senses of the brain) 4. Learning ability- being able to remember marketing messages 5. Personality- behavior, traits ( as individual) 6. Lifestyle - consistent patterns of life that determine what they will buy Group Factors 1. Family Factors 2. Reference groups- that determine wrong or right behaviors 3. Opinion leaders- people to whom seek for their opinion before buying 4. Cultural groups- beliefs, attitudes, customs etc 5. Social life- Social ranks that we share in our Social life Note: This is an assignment for Coursework.  Use the appropriate format The organization of research is Simbisa Brands Limited. Do not write introduction or conclusion. Just seek information from the book Smit et al [Strydom Management 2] and other books to write this essay. In essay?

Give a detailed explanation of the factors that affect consumers buying behavior. Support your answer with proper example

8 points