Explain shortly the nature of products and situations that always influence dissonance reducing buying behaviour to consumers?

Products and situations that always influence dissonance reducing buying behavior in consumers are typically those that involve high involvement or high risk. This can include expensive purchases, products with many options or features to consider, or products that are important to the consumer's self-image or identity. In these situations, consumers are more likely to experience cognitive dissonance after making a decision and will seek to reduce this discomfort by seeking out additional information, seeking reassurance from others, or returning the product if possible.

Nature of Products and Situations that Influence Dissonance-Reducing Buying Behavior:

- High-Involvement Purchases: Major purchases with significant financial and emotional impact (e.g., cars, houses).
- Products with High Cognitive Dissonance: Purchases that involve numerous evaluation criteria and decision-making (e.g., electronics, appliances).
- Novel Products or Services: Purchases of unfamiliar or innovative products, creating uncertainty and cognitive dissonance.
- High-Risk Situations: Purchases with potential for negative consequences (e.g., medical procedures, investments).
- Socially Visible Products: Products that influence self-image or social status (e.g., clothing, luxury items).
- Time-Limited Decisions: Purchases with a limited timeline, increasing pressure to make a choice (e.g., flight bookings, perishable items).
- Importance to Personal Values: Products that align with deeply held beliefs or aspirations, amplifying cognitive dissonance if the purchase conflicts with those values.