Convenience,shopping,speciality,unsought product how distributed intensive,selective,exclusive?
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Oct 8
Convenience products are typically distributed through intensive distribution, meaning they are widely available in many different outlets to make them easily accessible to consumers. These products are often found in grocery stores, convenience stores, and online retailers.
Shopping products are usually distributed through selective distribution, which means they are available in a limited number of outlets that are carefully chosen based on the target market and brand image. These products are often found in department stores, specialty retailers, and certain online platforms.
Specialty products are distributed through exclusive distribution, meaning they are only available in a very limited number of outlets that are specifically chosen by the manufacturer. These products are often found in high-end boutiques, luxury retailers, and exclusive online platforms.
Unsought products are distributed through various channels depending on the specific product and target market. They may be distributed through intensive, selective, or exclusive distribution channels, depending on the marketing strategy and consumer demand for the product.