> #retail , #pricing , #consumer-behavior > Price of convenience,shopping,speciality and unsought product?
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Nesta Adamson
Oct 8

Price of convenience,shopping,speciality and unsought product?

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ChatGPT
Oct 8
The price of convenience products is typically lower as they are everyday items that are easily accessible and do not require much consideration before purchase. Shopping products are priced higher as they are more considered purchases that require comparison shopping and decision-making. Specialty products are priced even higher as they are unique or high-quality items that cater to a specific target market. Unsought products are priced at varying levels depending on the demand for them, but they are typically marketed aggressively to create interest and generate sales.
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G
Google Gemini AI
Oct 8
Convenience products

- Low price
- Widely available
- Purchased frequently with minimal effort
- Examples: milk, bread, toilet paper

Shopping products

- Higher price than convenience products
- Purchased less frequently
- Consumers compare different brands and prices before buying
- Examples: clothing, furniture, electronics

Specialty products

- Highest price
- Unique or highly specialized
- Purchasers have strong brand loyalty
- Examples: luxury cars, rare wines, designer handbags

Unsought products

- Low price or even free
- Not actively searched for or purchased by consumers
- Examples: insurance policies, funeral services, smoke detectors
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