What is the survey method in psychology research? (5 marks)

The survey method in psychology research involves collecting data from a sample of individuals through the use of questionnaires or interviews. This method allows researchers to gather information about attitudes, beliefs, behaviors, and experiences of participants. Surveys can be conducted in person, over the phone, through mail, or online. The data collected from surveys can be analyzed to identify patterns, trends, and relationships between variables. Surveys are a popular method in psychology research because they are cost-effective, efficient, and can be used to study a wide range of topics.

Survey Method in Psychology Research

The survey method is a non-experimental research design in which participants are asked to provide information about their thoughts, feelings, behaviors, or attitudes through a standardized questionnaire or interview.

Key Characteristics:

1. Observational: Surveys collect data through observation and reporting of participants' responses, without manipulating any variables.
2. Cross-sectional: Surveys typically collect data at a single point in time, providing a snapshot of the variables being studied.
3. Quantitative: Surveys often involve quantifying responses using numerical scales or Likert-type items to facilitate statistical analysis.
4. Self-report: Participants are asked to provide information about themselves and their experiences, which relies on their accuracy and willingness to disclose information.
5. Representative: Surveys aim to gather data from a representative sample of the population of interest to generalize findings to a larger group.