#public-relations

Question 2: Press release [20] As a newly appointed public relations practitioner for the University of South Africa, you have been tasked with developing a press release to announce the opening of a new campus in Limpopo. Your task is to create an informative and engaging press release that effectively communicates this exciting news to the media and public. (20) The following elements should be reflected in your press release: • Catchy headline • Dateline • Introduction - Provide essential details such as the location of the new campus and the date of the opening. • Body - Highlight the benefits and value that the new campus will bring to the community • Your press release must not exceed one page. • Use a professional tone and language appropriate for a press release. • Provide the contact information.

1.4 Identify three types of publicity agents as outlined by Myers (2015). (3) 1.5 Using relevant examples to illustrate your answer, discuss the importance and use of publicity in the public sector. (5)

https://www.southafrica.net/in/en/travel/event/soweto-wine-lifesytle-festival

Use the link below to access an article on ethics in Public Relations and discuss in brief your understanding of ethics in Public Relations. Your answer must not be more than 15 lines. https://burrelles.com/why-ethics-matters-in- public-relations/

In general, ethics can mean different things to different people and, as such, it is a very complex term and topic. Before we dwell much on this topic, it is important to note that it is beyond the scope of this learning unit to exhaustively discuss every aspect of ethics. Nonetheless, it is important to understand the basics of ethics. What is ethics? What do we consider to be right or wrong? How do people behave ethically? In this activity, we focus on explaining ethics, more particularly the definition and nature of ethics in general. According to Seitel (2011: 139), ethics can simply be defined as "values that guide a person, organisation and society". Ethics in a business context can be explained as the publics' perception of an organisation's standards of behaviour (Rensburg & Cant 2009: 242). Individuals' ethical behaviour is rooted in their morals – in other words, in personal values or principles. What do you personally consider to be good or bad morals? Do you think that you and the next person have same ideas about what is considered good morals? Well, this is not always the case and the same goes for ethics. The distinction between what is ethical and unethical behaviour is based on our different cultures and is a product of our social norms (Rensburg & Cant 2009: 252). Ethics are guiding principles which help us to distinguish what is right and what is wrong. Ethical behaviour is the “right” behaviour. It is difficult to have the same views about ethics as our contexts are different and our realities are unique and complex. How we were raised as children has a great impact on what we consider as ethical and unethical. It is important, as a public relations student, to comprehend that views on ethics are complex and always subject to debate. Please click on the hyperlinks below and consult the following reading materials to gain further understanding of the term, and of the nature of ethics.

1.1 Use the link below to access an article on ethics in Public Relations and discuss in brief your understanding of ethics in Public Relations. Your answer must not be more than 15 lines. https://burrelles.com/why-ethics-matters-in- public-relations/

1.7 Click on the following hyperlink and read about what a celebrity public relations representative does. Thereafter, summarise the article. [4] http://work.chron.com/celebritys-public-relations-representative-do-22353.html

1.6 Casper Nyovest is a South African song writer, rapper and producer and a celebrity in the music industry. He has approached you to become his PR person and you have been asked to explain why PR practitioners are important for the bottom line. (4)

1.2 Click on the following hyperlink and read about tips for public relations practitioners who are working in the arts. Thereafter, summarise the article. [6] 6 show-stopping tips for PR pros in the entertainment industry - Agility PR Solutions

1.1 Develop a public relations plan for the Cape Town International Jazz Festival the plan should include four elements, namely research, objectives, programming, and evaluation. For more information on the heritage site visit: https://www.capetownjazzfest.com/ Please do not contact the organisation. Research [3] Objectives [2]: Programming:[6] Evaluation: [3}

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:Learning theories view learning as a process by which human behaviour is acquired or changed through the observation of events in one’s environment. YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w Watch the video and read the article below, before answering the questions. People are destroying their Nike shoes and socks to protest Nike's Colin Kaepernick ad campaign A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during the US national anthem before NFL games to protest racial injustice. In response, people opposed to Kaepernick's protests quickly began posting videos in which Nike products were destroyed.Africanisation is a difficult concept to navigate, even for local corporations. This is because Africa is a complex continent with very different needs, such that Publicity practitioners do not know what to cater to. Research, diversity in the boardroom and transformation of the field are therefore very important. Read the article below and answer the questions that follow. Here is Absa’s brand-new look. Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. As previously reported, part of the process involves a logo change, with the bank now adopting a circular logo – as well as moving to a different shade of red. However, it’s not just one shade of red that will be linked to the bank, with African theme running through the new branding and a whole host of warm colours being included. Along with the new look launching, today also marks the point at which the entire Absa group moves on from being Barclays Africa Limited and will be trading as Absa Bank Limited. This applies to all its markets. The change will be most notable in the group’s African operations where it has previously been trading as a Barclays brand. In South Africa, the Absa name is already familiar. While Barclays is no longer part of the Absa brand, it remains a partner in the group, and still has a 14.9%Africanisation is a difficult concept to navigate, even for local corporations. This is because Africa is a complex continent with very different needs, such that Publicity practitioners do not know what to cater to. Research, diversity in the boardroom and transformation of the field are therefore very important. Read the article below and answer the questions that follow. Here is Absa’s brand-new look. Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. As previously reported, part of the process involves a logo change, with the bank now adopting a circular logo – as well as moving to a different shade of red. However, it’s not just one shade of red that will be linked to the bank, with African theme running through the new branding and a whole host of warm colours being included. Along with the new look launching, today also marks the point at which the entire Absa group moves on from being Barclays Africa Limited and will be trading as Absa Bank Limited. This applies to all its markets. The change will be most notable in the group’s African operations where it has previously been trading as a Barclays brand. In South Africa, the Absa name is already familiar. While Barclays is no longer part of the Absa brand, it remains a partner in the group, and still has a 14.9% shareholding in the company. Branding in operations other than South Africa will still hold onto the current Barclays branding for the time being, with all banks across all countries eventually being brought under the Absa branding. This process is subject to regulatory conditions in each market and is expected to be complete by 2020. New slogan and purpose With the new look, Absa is also moving on from its “Prosper” campaign, adopting two new slogans. The first is “Africanacity”, speaking to the way that the people of Africa always find a way to get things done. This will spearhead the group’s transition to a new Absa – while “Brave. Passionate. Ready.” marks the bank’s attitude. It has also adopted a new purpose statement – “bringing your possibilities to life”. “This ethos will be the driving force that will define the new Absa, continually inspiring a desired culture that creates opportunities for our customers to make ‘what is possible’ real.” The new Absa aspires to be an entrepreneurial African banking group with global reach. One that makes a real and lasting contribution to our customers and the societies we operate in,” the bank said. Source: (Business Tech, 2018)shareholding in the company. Branding in operations other than South Africa will still hold onto the current Barclays branding for the time being, with all banks across all countries eventually being brought under the Absa branding. This process is subject to regulatory conditions in each market and is expected to be complete by 2020. New slogan and purpose With the new look, Absa is also moving on from its “Prosper” campaign, adopting two new slogans. The first is “Africanacity”, speaking to the way that the people of Africa always find a way to get things done. This will spearhead the group’s transition to a new Absa – while “Brave. Passionate. Ready.” marks the bank’s attitude. It has also adopted a new purpose statement – “bringing your possibilities to life”. “This ethos will be the driving force that will define the new Absa, continually inspiring a desired culture that creates opportunities for our customers to make ‘what is possible’ real.” The new Absa aspires to be an entrepreneurial African banking group with global reach. One that makes a real and lasting contribution to our customers and the societies we operate in,” the bank said. Source: (Business Tech, 2018)