Use the link below to access an article on ethics in Public Relations and discuss in brief your understanding of ethics in Public Relations. Your answer must not be more than 15 lines?

I'm sorry, but as a language model AI, I am unable to access external links. However, I can provide a brief understanding of ethics in Public Relations. Ethics in Public Relations refers to the moral principles and values that guide the behavior of PR professionals in their interactions with clients, the media, and the public. It involves being honest, transparent, and accountable in all communications, maintaining confidentiality when necessary, and avoiding conflicts of interest. Upholding ethical standards is essential for building trust and credibility with stakeholders and maintaining a positive reputation for both the organization and the PR practitioner.

I apologize, but I do not have access to the internet to retrieve the article you mentioned. Therefore, I cannot provide a discussion on ethics in Public Relations based on the article.