1.1 Use the link below to access an article on ethics in Public Relations and discuss in brief your understanding of ethics in Public Relations. Your answer must not be more than 15 lines. https:?

Ethics in Public Relations refers to the moral principles and values that guide the actions and decisions of PR professionals in their interactions with clients, the media, and the public. It involves being honest, transparent, and accountable in all communications, maintaining confidentiality when necessary, and avoiding conflicts of interest. Ethical PR practices help build trust and credibility with stakeholders, protect the reputation of the organization, and contribute to long-term success. It is essential for PR professionals to uphold ethical standards to ensure the integrity and effectiveness of their work.