1.1 Develop a public relations plan for the Cape Town International Jazz Festival the plan should include four elements, namely research, objectives, programming, and evaluation. For more informat?

ion on the Cape Town International Jazz Festival, please visit their official website or contact their public relations team directly.

Research:
- Conduct market research to understand the target audience for the festival, including demographics, interests, and preferences.
- Analyze past festival attendance and feedback to identify strengths and areas for improvement.
- Research current trends in the jazz music industry and the overall entertainment landscape.

Objectives:
- Increase attendance at the Cape Town International Jazz Festival by 10% compared to the previous year.
- Enhance the festival's reputation as a world-class event for jazz music enthusiasts.
- Increase engagement and interaction with the festival's target audience through social media and other communication channels.

Programming:
- Develop a diverse lineup of jazz musicians and performers to appeal to a wide range of tastes and preferences.
- Collaborate with local and international artists to create a unique and memorable experience for festival attendees.
- Organize workshops, masterclasses, and other educational events to engage with the local community and promote jazz music.

Evaluation:
- Monitor ticket sales and attendance figures throughout the festival to track progress towards objectives.
- Collect feedback from attendees through surveys and social media to assess satisfaction and identify areas for improvement.
- Analyze media coverage and social media engagement to evaluate the effectiveness of the public relations efforts and overall impact of the festival.