A customer starts their shopping journey by researching products on a brand's website, then receives personalized product recommendations through a mobile app, and finally makes a purchase in-store? ?

This customer's shopping journey involves multiple touchpoints and channels. They begin by researching products on the brand's website, which could involve browsing different product categories, reading product descriptions, and looking at customer reviews. This initial research helps the customer gather information and narrow down their options.

After the website research, the customer then moves to a mobile app, where they receive personalized product recommendations. These recommendations are likely based on their previous browsing history, purchase behavior, and any preferences they may have shared with the brand. The mobile app provides a more tailored and convenient shopping experience, as it suggests products that are likely to be of interest to the customer.

Finally, the customer makes a purchase in-store. This could be because they prefer to physically see and try out the products before buying, or they may have found a better deal or promotion available in-store. The in-store purchase could also be influenced by the personalized recommendations received through the mobile app, as the customer may have found a specific product they were recommended and decided to make the purchase in person.

Overall, this shopping journey demonstrates the customer's use of multiple channels and touchpoints to gather information, receive personalized recommendations, and make a purchase. It highlights the importance of a seamless and integrated shopping experience across different platforms to cater to the customer's needs and preferences.