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49. When confronted with ethical dilemmas in healthcare decisions, what assumes precedence? Society's ethics The law Human nature Individual ethics
In general, ethics can mean different things to different people and, as such, it is a very complex term and topic. Before we dwell much on this topic, it is important to note that it is beyond the scope of this learning unit to exhaustively discuss every aspect of ethics. Nonetheless, it is important to understand the basics of ethics. What is ethics? What do we consider to be right or wrong? How do people behave ethically? In this activity, we focus on explaining ethics, more particularly the definition and nature of ethics in general. According to Seitel (2011: 139), ethics can simply be defined as "values that guide a person, organisation and society". Ethics in a business context can be explained as the publics' perception of an organisation's standards of behaviour (Rensburg & Cant 2009: 242). Individuals' ethical behaviour is rooted in their morals – in other words, in personal values or principles. What do you personally consider to be good or bad morals? Do you think that you and the next person have same ideas about what is considered good morals? Well, this is not always the case and the same goes for ethics. The distinction between what is ethical and unethical behaviour is based on our different cultures and is a product of our social norms (Rensburg & Cant 2009: 252). Ethics are guiding principles which help us to distinguish what is right and what is wrong. Ethical behaviour is the “right” behaviour. It is difficult to have the same views about ethics as our contexts are different and our realities are unique and complex. How we were raised as children has a great impact on what we consider as ethical and unethical. It is important, as a public relations student, to comprehend that views on ethics are complex and always subject to debate. Please click on the hyperlinks below and consult the following reading materials to gain further understanding of the term, and of the nature of ethics.
1.1 Use the link below to access an article on ethics in Public Relations and discuss in brief your understanding of ethics in Public Relations. Your answer must not be more than 15 lines. https://burrelles.com/why-ethics-matters-in- public-relations/
A because of perish life survival of human being B because of lack of common consensus on its meaning C because of to resolve the issues of moral dilemma D because of to escalate conflict of interest justly