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Use the link below to access an article on ethics in Public Relations and discuss in brief your understanding of ethics in Public Relations. Your answer must not be more than 15 lines. https://burrelles.com/why-ethics-matters-in- public-relations/
An ethical leader is treated as a model who must demonstrate an appropriate behavior to followers and uses reward and punishment to stimulate ethical conduct (Brown et al., 2005; Trevino et al., 2003).