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Question 6: Learning theories [15] Learning theories view learning as a process by which human behaviour is acquired or changed through the observation of events in one’s environment. The assumption is that there is an explicable and a predictable relationship between stimuli and responses. Bandura (1977) asserts that children learn by observing people in their environment. These people are called role models, who could be in their immediate surroundings or on TV, radio, in movies, or in the newspapers. Watch the video and read the article below, before answering question 6.1. People are destroying their Nike shoes and socks to protest Nike's Colin Kaepernick ad campaign A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter • A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during the US national anthem before NFL games to protest racial injustice. • In response, people opposed to Kaepernick's protests quickly began posting videos in which Nike products were destroyed. People in the US are destroying their Nike clothes to protest the company's new ad campaign starring Colin Kaepernick, the former NFL quarterback whose protests during the national anthem before games caught the ire of President Donald Trump. Kaepernick caused a stir when he sat on the bench while the anthem played before an NFL game in August 2016. Asked why he wasn't standing, he said he was sitting in protest over police killings of unarmed black men. He went on to consistently kneel during the anthem, and while he went unsigned last season, a handful of other players had continued the practice. The new Nike campaign, released Monday night, showed an image of Kaepernick with the words "Believe in something. Even if it means sacrificing everything."

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1.8 Describe an advertisement that you have read or seen that features a celebrity. In your description, you should indicate the names of the marketer and the celebrity. (4)

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Learning theories view learning as a process by which human behaviour is acquired or changed through the observation of events in one’s environment. YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w Watch the video and read the article below, before answering the questions. People are destroying their Nike shoes and socks to protest Nike's Colin Kaepernick ad campaign A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during the US national anthem before NFL games to protest racial injustice. In response, people opposed to Kaepernick's protests quickly began posting videos in which Nike products were destroyed.