Explain the purpose of advertising as a marketing communication policy with practical example identified with motivation from the information provided above on the poster?

The purpose of advertising as a marketing communication policy is to promote a product or service to a target audience in order to generate awareness, interest, and ultimately drive sales. Advertising allows companies to communicate their brand message, differentiate themselves from competitors, and persuade consumers to make a purchase.

For example, a company that sells eco-friendly cleaning products may use advertising to highlight the benefits of their products, such as being non-toxic and environmentally friendly. By running ads on social media, TV, or other platforms, they can reach a larger audience and educate consumers about the importance of using sustainable products. This can help increase brand awareness, attract new customers, and ultimately drive sales for the company.

Overall, advertising is a crucial component of a company's marketing strategy as it helps to create a strong brand presence, engage with consumers, and ultimately drive business growth.

Purpose of Advertising as a Marketing Communication Policy

Advertising is a powerful marketing communication tool that plays a crucial role in shaping consumer behavior and driving sales. Its primary purpose is to:

- Inform consumers: Provide information about products, services, or brands
- Influence perceptions: Create positive associations and shape how consumers perceive a particular offering
- Stimulate demand: Encourage purchases and build brand loyalty
- Differentiate offerings: Highlight unique features or benefits that set a product or brand apart from competitors

Practical Example with Motivation

Product: Apple iPhone 14

Advertising Campaign: "Beyond Great"

Motivation:

- Inform consumers: Highlight the latest features and technological advancements of the iPhone 14, including its improved camera, faster processor, and longer battery life.
- Influence perceptions: Position the iPhone 14 as a premium, innovative device that enhances user experiences and symbolizes status and aspiration.
- Stimulate demand: Drive pre-orders and sales by creating excitement and urgency around the new release.
- Differentiate offering: Emphasize the unique features of the iPhone 14 compared to competitors, such as its advanced camera system and MagSafe compatibility.

Effectiveness:

The "Beyond Great" advertising campaign was highly successful in achieving its objectives. It generated significant buzz and anticipation, leading to record pre-orders and sales for the iPhone 14 series. The campaign effectively communicated the product's key benefits, influenced perceptions of the brand, and stimulated demand among target consumers.