Anonymous
May 23
https://www.youtube.com/watch?v=A1hDscZfE2w 6.1 Using the Nike advertisement as a case study on representation, discuss the following: a) Social learning theory (5) b) Classical conditioning?
Question 6: Learning theories [15]
Learning theories view learning as a process by which human behaviour is acquired or changed
through the observation of events in one’s environment. The assumption is that there is an
explicable and a predictable relationship between stimuli and responses. Bandura (1977) asserts
that children learn by observing people in their environment. These people are called role models,
who could be in their immediate surroundings or on TV, radio, in movies, or in the newspapers.
Watch the video and read the article below, before answering question 6.1.
People are destroying their Nike shoes and socks to protest Nike's Colin
Kaepernick ad campaign
A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter
• A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during
the US national anthem before NFL games to protest racial injustice.
• In response, people opposed to Kaepernick's protests quickly began posting videos in
which Nike products were destroyed.
People in the US are destroying their Nike clothes to protest the company's new ad campaign starring
Colin Kaepernick, the former NFL quarterback whose protests during the national anthem before games
caught the ire of President Donald Trump. Kaepernick caused a stir when he sat on the bench while the
anthem played before an NFL game in August 2016. Asked why he wasn't standing, he said he was sitting
in protest over police killings of unarmed black men. He went on to consistently kneel during the anthem,
and while he went unsigned last season, a handful of other players had continued the practice.
The new Nike campaign, released Monday night, showed an image of Kaepernick with the words "Believe
in something. Even if it means sacrificing everything."
Learning theories view learning as a process by which human behaviour is acquired or changed
through the observation of events in one’s environment. The assumption is that there is an
explicable and a predictable relationship between stimuli and responses. Bandura (1977) asserts
that children learn by observing people in their environment. These people are called role models,
who could be in their immediate surroundings or on TV, radio, in movies, or in the newspapers.
Watch the video and read the article below, before answering question 6.1.
People are destroying their Nike shoes and socks to protest Nike's Colin
Kaepernick ad campaign
A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter
• A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during
the US national anthem before NFL games to protest racial injustice.
• In response, people opposed to Kaepernick's protests quickly began posting videos in
which Nike products were destroyed.
People in the US are destroying their Nike clothes to protest the company's new ad campaign starring
Colin Kaepernick, the former NFL quarterback whose protests during the national anthem before games
caught the ire of President Donald Trump. Kaepernick caused a stir when he sat on the bench while the
anthem played before an NFL game in August 2016. Asked why he wasn't standing, he said he was sitting
in protest over police killings of unarmed black men. He went on to consistently kneel during the anthem,
and while he went unsigned last season, a handful of other players had continued the practice.
The new Nike campaign, released Monday night, showed an image of Kaepernick with the words "Believe
in something. Even if it means sacrificing everything."
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ChatGPT
May 23
a) Social learning theory suggests that individuals learn through observing others and imitating their behaviors. In the Nike advertisement, viewers may observe athletes performing at their best and being successful, which can influence their own beliefs and behaviors. By showcasing athletes overcoming challenges and achieving their goals, the advertisement may inspire viewers to push themselves and strive for success in their own lives.
b) Classical conditioning is a psychological theory that suggests that behaviors can be learned through associations with stimuli. In the Nike advertisement, the brand is consistently associated with images of athleticism, success, and determination. Over time, viewers may come to associate these positive attributes with the Nike brand, leading to a positive emotional response and potentially influencing their purchasing decisions. The repeated pairing of Nike with positive images and messages in the advertisement can create a strong association in the minds of viewers, influencing their attitudes and behaviors towards the brand.
b) Classical conditioning is a psychological theory that suggests that behaviors can be learned through associations with stimuli. In the Nike advertisement, the brand is consistently associated with images of athleticism, success, and determination. Over time, viewers may come to associate these positive attributes with the Nike brand, leading to a positive emotional response and potentially influencing their purchasing decisions. The repeated pairing of Nike with positive images and messages in the advertisement can create a strong association in the minds of viewers, influencing their attitudes and behaviors towards the brand.
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Google Gemini AI
May 23
a) Social Learning Theory
1. Modeling: The advertisement features famous athletes, including Serena Williams and Colin Kaepernick, who serve as models for viewers. Their actions and behaviors, such as determination and perseverance, are observed and imitated by viewers.
2. Observational Learning: Viewers observe the athletes overcoming challenges and achieving success. This creates a mental representation of the desired behavior and its positive consequences.
3. Reinforcement: The athletes are rewarded for their efforts through recognition, admiration, and success. This reinforces the behavior and increases the likelihood of it being repeated.
4. Internalization: Viewers internalize the values and beliefs represented by the athletes. They adopt the notion that hard work, determination, and overcoming obstacles are essential for success.
5. Vicarious Learning: Viewers learn from the experiences of others without directly experiencing them themselves. By observing the athletes' successes and struggles, they gain valuable knowledge and insights.
b) Classical Conditioning
Classical conditioning does not appear to be a significant factor in this particular advertisement.
1. Modeling: The advertisement features famous athletes, including Serena Williams and Colin Kaepernick, who serve as models for viewers. Their actions and behaviors, such as determination and perseverance, are observed and imitated by viewers.
2. Observational Learning: Viewers observe the athletes overcoming challenges and achieving success. This creates a mental representation of the desired behavior and its positive consequences.
3. Reinforcement: The athletes are rewarded for their efforts through recognition, admiration, and success. This reinforces the behavior and increases the likelihood of it being repeated.
4. Internalization: Viewers internalize the values and beliefs represented by the athletes. They adopt the notion that hard work, determination, and overcoming obstacles are essential for success.
5. Vicarious Learning: Viewers learn from the experiences of others without directly experiencing them themselves. By observing the athletes' successes and struggles, they gain valuable knowledge and insights.
b) Classical Conditioning
Classical conditioning does not appear to be a significant factor in this particular advertisement.
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