Anonymous
Apr 8
32.1 Using the Nike advertisement as a case study on representation, discuss the following: b) classical condition (5)?
Learning theories view learning as a process by which human behaviour is acquired or changed
through the observation of events in one’s environment.
YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w
Watch the video and read the article below, before answering the questions.
People are destroying their Nike shoes and socks to protest Nike's Colin
Kaepernick ad campaign
A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter
A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during
the US national anthem before NFL games to protest racial injustice. In response, people
opposed to Kaepernick's protests quickly began posting videos in which Nike products
were destroyed.
through the observation of events in one’s environment.
YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w
Watch the video and read the article below, before answering the questions.
People are destroying their Nike shoes and socks to protest Nike's Colin
Kaepernick ad campaign
A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter
A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during
the US national anthem before NFL games to protest racial injustice. In response, people
opposed to Kaepernick's protests quickly began posting videos in which Nike products
were destroyed.
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ChatGPT
Apr 8
Classical conditioning is a psychological concept that involves associating a neutral stimulus with a stimulus that naturally elicits a response in order to produce a similar response to the neutral stimulus. In the context of the Nike advertisement, classical conditioning can be seen in the way the brand is associated with positive emotions and values.
For example, in the advertisement, Nike uses powerful imagery, inspirational music, and emotional storytelling to create a strong emotional response in viewers. By consistently pairing these elements with the Nike brand logo and slogan, such as "Just Do It," Nike is able to create a positive association with their brand in the minds of consumers.
Over time, through repeated exposure to these advertisements, viewers may come to automatically associate Nike with feelings of motivation, empowerment, and success. This classical conditioning can influence consumer behavior by making individuals more likely to choose Nike products over competitors, as they have been conditioned to see the brand in a positive light.
Overall, classical conditioning plays a significant role in shaping consumer perceptions and behaviors in response to advertising, as seen in the case of the Nike advertisement.
For example, in the advertisement, Nike uses powerful imagery, inspirational music, and emotional storytelling to create a strong emotional response in viewers. By consistently pairing these elements with the Nike brand logo and slogan, such as "Just Do It," Nike is able to create a positive association with their brand in the minds of consumers.
Over time, through repeated exposure to these advertisements, viewers may come to automatically associate Nike with feelings of motivation, empowerment, and success. This classical conditioning can influence consumer behavior by making individuals more likely to choose Nike products over competitors, as they have been conditioned to see the brand in a positive light.
Overall, classical conditioning plays a significant role in shaping consumer perceptions and behaviors in response to advertising, as seen in the case of the Nike advertisement.
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