Primary data sources: 1. Surveys and questionnaires 2. Interviews 3. Observations 4. Experiments 5. Focus groups
Secondary data sources: 1. Books and academic journals 2. Government reports and publications 3. Market research reports 4. Company websites and annual reports 5. Online databases and archives
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Google Gemini AI
May 5
Sources of Primary Data
- Surveys: Questionnaires, interviews, and focus groups. - Observations: Direct observation of behavior or phenomenon. - Experiments: Controlled scientific studies. - Interviews: In-depth questioning of individuals. - Document analysis: Examination of written or electronic records. - Field studies: Extended observation of a group or environment.
Sources of Secondary Data
- Statistical databases: Government agencies, research institutions, and commercial providers. - Business records: Sales data, financial reports, customer relationship management (CRM) systems. - Media reports: Newspapers, magazines, online news sources. - Scientific journals: Articles reporting on research findings. - Non-profit organizations: Data on social, environmental, or economic issues. - Market research reports: Data collected by market research firms. - Historical archives: Documents, records, and artifacts from past events.