> #research-methods > Research methods are broadly classified as qualitative and quantitative. Differentiate between qualitative and quantitative research methods.
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Abia Mercy
13 hours ago

Research methods are broadly classified as qualitative and quantitative. Differentiate between qualitative and quantitative research methods.

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ChatGPT
13 hours ago
Qualitative research methods involve collecting and analyzing non-numerical data, such as interviews, observations, and textual analysis. This type of research focuses on understanding the underlying reasons, motivations, and opinions of individuals. Qualitative research is exploratory in nature and aims to provide a deeper understanding of a particular phenomenon.

Quantitative research methods, on the other hand, involve collecting and analyzing numerical data through surveys, experiments, and statistical analysis. This type of research focuses on measuring and quantifying relationships between variables, and is often used to test hypotheses and make predictions. Quantitative research is more structured and objective compared to qualitative research.

In summary, qualitative research methods focus on understanding the meaning and context of a phenomenon, while quantitative research methods focus on measuring and quantifying relationships between variables. Both types of research methods have their own strengths and weaknesses, and the choice of method depends on the research question and objectives.
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Google Gemini AI
13 hours ago
Qualitative Research Methods

- Focus: Explores subjective experiences, meanings, and perspectives of individuals or groups.
- Data Collection: Involves in-depth interviews, focus groups, observations, document analysis, and open-ended surveys.
- Data Analysis: Interprets data through thematic analysis, discourse analysis, or grounded theory.
- Approach: Inductive, where patterns and theories emerge from the data.
- Goal: Uncover rich insights, understand complex social phenomena, and gain a deeper understanding of human behavior.
- Characteristics:
- Subjective and interpretive
- Focuses on experiences and meanings
- Emphasizes context and complexity
- Produces narrative or conceptual results
- Often exploratory and hypothesis-generating

Quantitative Research Methods

- Focus: Examines objective data, numbers, and statistical relationships.
- Data Collection: Employs surveys, experiments, and structured observations.
- Data Analysis: Uses statistical techniques such as regression, analysis of variance, and hypothesis testing.
- Approach: Deductive, where hypotheses are tested based on existing theories.
- Goal: Draw conclusions about populations, establish cause-and-effect relationships, and generalize findings.
- Characteristics:
- Objective and numeric
- Focuses on measurements and correlations
- Emphasizes replication and generalizability
- Produces hard data and quantifiable results
- Often confirmatory and hypothesis-testing

Key Differences:

| Feature | Qualitative Methods | Quantitative Methods |
|---|---|---|
| Focus | Experiences, meanings | Data, numbers |
| Data Collection | In-depth interviews, observations | Surveys, experiments |
| Data Analysis | Thematic analysis, grounded theory | Statistical techniques |
| Approach | Inductive | Deductive |
| Goal | Understand perspectives, develop insights | Test hypotheses, generalize findings |
| Results | Contextualized, rich insights | Numeric, quantitative results |
| Subjectivity | Subjective interpretation | Objective measurement |
| Generalizability | Limited generalizability | High generalizability |
| Sample Size | Relatively small | Relatively large |
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