brandsteers david
Feb 26
Methods of data collection in ethnography of communication?
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Feb 26
1. Participant observation: Researchers immerse themselves in the community or culture they are studying, actively participating in social interactions and observing communication patterns.
2. Interviews: Researchers conduct structured or semi-structured interviews with members of the community to gather information about their communication practices, beliefs, and values.
3. Focus groups: Researchers bring together a small group of community members to discuss specific topics related to communication, allowing for a more dynamic and interactive data collection process.
4. Audio and video recordings: Researchers may use recording devices to capture natural conversations and interactions within the community, providing a more accurate representation of communication practices.
5. Document analysis: Researchers analyze written or visual materials produced by the community, such as texts, images, or social media posts, to gain insights into their communication practices and cultural norms.
6. Surveys: Researchers may distribute surveys to community members to gather quantitative data on their communication habits, preferences, and attitudes.
7. Field notes: Researchers keep detailed notes on their observations, interactions, and reflections throughout the data collection process, providing context and depth to their findings.
2. Interviews: Researchers conduct structured or semi-structured interviews with members of the community to gather information about their communication practices, beliefs, and values.
3. Focus groups: Researchers bring together a small group of community members to discuss specific topics related to communication, allowing for a more dynamic and interactive data collection process.
4. Audio and video recordings: Researchers may use recording devices to capture natural conversations and interactions within the community, providing a more accurate representation of communication practices.
5. Document analysis: Researchers analyze written or visual materials produced by the community, such as texts, images, or social media posts, to gain insights into their communication practices and cultural norms.
6. Surveys: Researchers may distribute surveys to community members to gather quantitative data on their communication habits, preferences, and attitudes.
7. Field notes: Researchers keep detailed notes on their observations, interactions, and reflections throughout the data collection process, providing context and depth to their findings.
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