1. Purchaser: Consumers play the role of purchasing goods and services from businesses in exchange for money.
2. Decision-maker: Consumers make decisions about what products or services to buy based on their needs, preferences, and budget.
3. Influencer: Consumers can influence the market by sharing their opinions, reviews, and experiences with products and services, which can impact the purchasing decisions of others.
4. Advocate: Consumers can advocate for causes, brands, or products they believe in by promoting them to others or supporting them through their purchasing decisions.
5. Feedback provider: Consumers provide feedback to businesses about their products and services, helping them to improve and meet the needs of their customers.
6. Responsible user: Consumers have a responsibility to use products and services in a safe and ethical manner, following instructions and guidelines provided by businesses.
7. Trendsetter: Consumers can also play a role in setting trends and influencing the market by adopting new products or services and creating demand for them.