Variable used in market segmentation?

1. Demographic variables (age, gender, income, education, occupation)
2. Geographic variables (location, climate, population density)
3. Psychographic variables (lifestyle, values, attitudes, interests)
4. Behavioral variables (usage rate, brand loyalty, benefits sought)
5. Socioeconomic variables (social class, cultural background, family life cycle)
6. Technographic variables (technology adoption, online behavior)
7. Firmographic variables (company size, industry, revenue)

Demographic Variables:

- Age
- Gender
- Income
- Education
- Occupation
- Marital status
- Family size
- Location (geographic, urban/rural)

Psychographic Variables:

- Personality traits (e.g., introversion, extroversion)
- Values (e.g., personal growth, social responsibility)
- Lifestyle (e.g., hobbies, interests, spending patterns)
- Social class
- Aspiration

Behavior Variables:

- Usage rate (e.g., frequency of product purchase)
- Brand loyalty
- Occasion (e.g., gift-giving, everyday use)
- Purchase patterns (e.g., online vs. in-store, discounts and promotions)

Geographical Variables:

- Region (e.g., North America, Europe, Asia)
- Country
- State/Province
- City
- Climate

Other:

- Product-specific variables (e.g., preferred features, price range)
- Market trends
- Competitive factors
- Technological advancements
- Cultural influences