Qualities of a good report:

1. Clear and concise: A good report should be well-organized and easy to understand, with a clear structure and logical flow of information.

2. Accurate and factual: A good report should be based on accurate and reliable information, with all sources properly cited. It should also be free from errors and misinformation.

3. Objective and unbiased: A good report should present information in an impartial and unbiased manner, without any personal opinions or biases influencing the content.

4. Relevant and focused: A good report should be focused on the topic at hand, with all information directly related to the subject matter. Irrelevant information should be avoided.

5. Well-researched: A good report should be well-researched, with information gathered from credible sources and thorough investigation conducted on the topic.

6. Well-written: A good report should be written in a clear, professional, and engaging manner, with proper grammar, spelling, and punctuation.

7. Comprehensive: A good report should cover all relevant aspects of the topic, providing a thorough analysis and discussion of the subject matter.

8. Actionable recommendations: A good report should include actionable recommendations or suggestions for further action based on the findings presented in the report.

9. Timely: A good report should be delivered in a timely manner, meeting any deadlines or expectations set by the audience.

10. Audience-appropriate: A good report should be tailored to the needs and expectations of the intended audience, with language and content that is appropriate for the readers.

Clarity and Conciseness:
- Express ideas clearly and concisely.
- Use simple language and avoid jargon.
- Organize information logically and present it in a structured manner.

Accuracy and Objectivity:
- Present factual information supported by credible sources.
- Avoid bias or subjective opinions.
- Ensure data is accurate and verifiable.

Relevance and Completeness:
- Include only information that is relevant to the topic.
- Provide sufficient detail to fully inform the reader.
- Address all key aspects of the subject.

Professionalism and Appearance:
- Use appropriate language, grammar, and formatting.
- Present a visually appealing report with clear headings, fonts, and margins.
- Proofread carefully for errors.

Validity and Reliability:
- Ensure the data and arguments presented are valid and reliable.
- Use credible sources and provide citations or references.

Timeliness:
- Submit the report by the deadline.
- Ensure the information presented is up-to-date and current.

Value and Impact:
- Provide valuable insights and analysis.
- Make recommendations or suggest solutions based on the findings.
- Consider the potential impact of the report and its implications.

Engaging and Compelling:
- Write in a way that captures the reader's attention.
- Use clear language, vivid descriptions, and compelling examples.
- Present information in a visually appealing format.

Tailored to Audience:
- Consider the target audience and tailor the report accordingly.
- Use appropriate language, tone, and style for the readers' knowledge level.

Ethical Considerations:
- Ensure that the report is ethical and respects privacy and confidentiality.
- Avoid plagiarism and ensure all sources are properly cited.