Time utility refers to the value that is added to a product or service by making it available at a specific time when it is needed or desired by consumers. By providing products or services at the right time, businesses can increase their appeal to customers and meet their needs more effectively.
For example, a grocery store that is open 24 hours a day provides time utility to customers who may need to shop outside of regular business hours. Similarly, online retailers that offer fast shipping options provide time utility by delivering products quickly to customers.
Overall, time utility is an important aspect of marketing and can help businesses attract and retain customers by providing convenience and meeting their needs in a timely manner.