Why is a mission statement not achievable?

A mission statement is not achievable because it is a broad and overarching statement that outlines the purpose and goals of an organization. It is meant to guide and inspire the organization, but it is not a specific, measurable, or time-bound goal that can be achieved. Instead, the mission statement serves as a guiding principle that informs the organization's actions and decisions. Achieving the mission statement involves ongoing efforts and progress towards fulfilling the organization's purpose and vision.

A mission statement is not achievable because it is a broad declaration of an organization's purpose. It is not a specific goal that can be reached. A mission statement is intended to be inspiring and motivating, and it provides a general direction for the organization. It is not a roadmap or a set of instructions.

To be effective, a mission statement should be clear, concise, and memorable. It should also be relevant to the organization's audience and stakeholders. A mission statement should not be so vague that it is meaningless, but it should also not be so specific that it limits the organization's options.

Mission statements are often updated as an organization evolves. This is because the organization's purpose may change over time. A mission statement should be reviewed regularly to ensure that it is still relevant and meaningful.