What is the primary role of a call center in customer service?

The primary role of a call center in customer service is to provide assistance and support to customers who have inquiries, issues, or need help with products or services. Call center agents are trained to handle a variety of customer interactions, such as answering questions, resolving problems, processing orders, and providing information. The goal of a call center is to ensure that customers have a positive experience and their needs are met in a timely and efficient manner.

To provide assistance, support, and information to customers through telephone or other electronic communication channels.