What is the main condition that must prevail for the strategy of differentiated market coverage strategy?

The main condition that must prevail for the strategy of differentiated market coverage strategy is that there must be distinct and identifiable segments within the market that have different needs, preferences, and characteristics. This allows the company to tailor their marketing efforts and products/services to each segment, effectively targeting and appealing to each group of customers. Without clear and distinct market segments, a differentiated market coverage strategy would not be effective.

The main condition that must prevail for the strategy of differentiated market coverage strategy to be successful is market segmentation. Market segmentation involves dividing the target market into smaller, more manageable groups based on shared characteristics and needs. This allows the company to tailor its marketing mix to each segment, thereby increasing the effectiveness of its marketing efforts.