What are the roles of wholesalers?

1. Distribution: Wholesalers act as intermediaries between manufacturers and retailers, distributing products in bulk quantities to retailers for resale to consumers.

2. Inventory management: Wholesalers help manufacturers manage their inventory by purchasing products in large quantities and storing them in warehouses until they are needed by retailers.

3. Marketing and promotion: Wholesalers often provide marketing and promotional support to manufacturers by promoting their products to retailers and consumers through advertising, trade shows, and other marketing activities.

4. Logistics and transportation: Wholesalers are responsible for transporting products from manufacturers to retailers, ensuring that products are delivered in a timely and cost-effective manner.

5. Credit and financing: Wholesalers often provide credit and financing to retailers, allowing them to purchase products on credit terms and pay for them at a later date.

6. Market information: Wholesalers gather market information and feedback from retailers, providing valuable insights to manufacturers about consumer preferences, market trends, and competitive activities.

7. Customer service: Wholesalers provide customer service and support to retailers, helping them with product selection, ordering, and other inquiries.