What are the features of a mission statement?

1. Purpose: A mission statement should clearly define the purpose and reason for the organization's existence.

2. Values: It should outline the core values and beliefs that guide the organization's actions and decisions.

3. Goals: A mission statement should communicate the organization's long-term goals and objectives.

4. Target audience: It should identify the target audience or stakeholders that the organization aims to serve or impact.

5. Unique selling proposition: A mission statement should highlight what sets the organization apart from others in its industry or sector.

6. Concise and memorable: It should be clear, concise, and easy to remember, making it easy for employees, customers, and other stakeholders to understand and align with.

7. Inspirational: A mission statement should inspire and motivate employees, customers, and other stakeholders to support and engage with the organization.

8. Timeless: While goals and strategies may change over time, a mission statement should remain relevant and applicable regardless of external factors.

Clarity and Conciseness:
- The mission statement should be easy to understand and directly conveys the organization's purpose and values.
- It should be concise and memorable, typically within one or two sentences.

Inspiring and Motivational:
- The mission statement inspires employees, customers, and stakeholders by providing a sense of purpose and direction.
- It should evoke emotions and foster a sense of belonging and shared values.

Relevant and Aligned:
- The mission statement aligns with the organization's activities, products, services, and overall strategies.
- It should reflect the company's unique identity, values, and market position.

Actionable and Measurable:
- The mission statement should provide guidance for decision-making and operations.
- It can include specific goals or metrics that demonstrate progress towards the organization's mission.

Long-Term and Enduring:
- The mission statement should withstand changes in market conditions, leadership, and technology.
- It should provide a stable foundation for the organization's vision and direction.

Authentic and Believable:
- The mission statement should genuinely reflect the organization's values and aspirations.
- It should avoid empty rhetoric or exaggerated claims.

Communicable and Accessible:
- The mission statement should be widely communicated and easily accessible to stakeholders.
- It should be displayed in prominent locations, included in marketing materials, and discussed in employee training programs.

Reviewable and Adaptable:
- The mission statement should be periodically reviewed and updated as the organization evolves.
- It should be flexible enough to adapt to changing industry landscapes and stakeholder expectations.