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A customer starts their shopping journey by researching products on a brand's website, then receives personalized product recommendations through a mobile app, and finally makes a purchase in-store using a digital coupon. What type of advertising approach does this scenario represent?
As from 20th july wearing a surgical mask is mandantory part of the national preventive campaigne I am turning to online shopping. I do hate wearing a piece of material covering my mouth and nose I am short of breath and the summer heat outside makes the situation even worse. As the news came to light the decision was made, I give up my weekly routine shopping tour and check out the online stock of the marketplaces such as Amazon or Ebay. Which one would you recommend?