Entrepreneurs use ______________ techniques to determine events that might affect the operation of the business. Factors such as __________ and _________ must be considered to avoid possible complications in the future. To forecast revenues, it is best that the entrepreneur must be acquainted with the _________, and __________ to determine the selling price of a product. This way, the selling price is then multiplied to the projected volume to arrive with the ______________. The entrepreneur should always present the assumptions to consider in projecting revenues, may it be seasonality, economic slow down or changes in costumer preferences and the like. This will help achieve the best educated estimate of your revenues