#communications

Explain

The company promised to investigate as questions arose about whether the child chose to pose as a cashier or Curro officials made the decision. “We apologise for the offence caused and are urgently [engaging] our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future.” Curro was labelled as “racist” by some people, but the company said it remained committed to diversity and non-racialism in its schools. Social media user Nicole Gentry-Brand, reacting to the apology, said: “I saw the original post on TikTok since it’s been removed and am wondering if there is more context to this. Did the little girl want to play that role? Were the children taking turns? I hope she wasn’t put into the role of a cashier by adults who think in a discriminatory way. “Fortunately for children, they play and have fun and don’t always understand the implications of this the way adults do. I hope that little girl gets an apology if this was done with ill intent.” Here’s some reactions from social media: CAPE TOWN (April 1, 2024) – Curro Holdings acknowledges that a post we published on social media portraying children in various workplace contexts was offensive due to the inappropriate stereotypes it depicted. The post was in error and has been deleted. We apologise for the offence caused and are urgently following our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future. We will communicate further once the details of this unfortunate incident are established. Curro reiterates its commitment to diversity and non-racialism in our schools.

1.4 Identify three types of publicity agents as outlined by Myers (2015). (3) 1.5 Using relevant examples to illustrate your answer, discuss the importance and use of publicity in the public sector. (5)

1.2 Using the above article discuss the importance of ethics in public relations. 10 Marks