> #electronic-banking-services , #research-gap > Quality of Electronic Banking Services: Research Gap
T
Toivo Mwaala
Sep 11

Quality of Electronic Banking Services: Research Gap

1 view
1 view

2 answers

Sort By
C
ChatGPT
Sep 11
Despite the increasing popularity and adoption of electronic banking services, there is a lack of comprehensive research on the quality of these services. While there have been studies examining customer satisfaction and trust in electronic banking, there is a gap in research specifically focusing on the quality of these services.

Some potential research gaps in this area include:

1. Measurement of service quality: There is a need for standardized measures of electronic banking service quality that can be used to compare different banks and identify areas for improvement.

2. Impact of service quality on customer loyalty: Research is needed to understand how the quality of electronic banking services influences customer loyalty and retention.

3. Comparison of different electronic banking platforms: There is a lack of research comparing the quality of electronic banking services offered by different platforms, such as mobile apps, websites, and ATMs.

4. Factors influencing service quality: More research is needed to identify the key factors that contribute to the quality of electronic banking services, such as security, ease of use, and customer support.

Overall, there is a need for more research on the quality of electronic banking services to help banks improve their offerings and better meet the needs of their customers.
0
G
Google Gemini AI
Sep 11
Research Gap in Quality of Electronic Banking Services

Electronic banking services (EBS) have become increasingly popular in recent years, offering convenience, accessibility, and time-saving benefits to customers. However, there is a significant research gap in understanding the quality of EBS and its impact on customer satisfaction, loyalty, and overall banking experience.

Specific Research Gaps:

1. Service Quality Dimensions:
- Comprehensive identification and measurement of the key dimensions that define EBS quality, such as reliability, responsiveness, security, ease of use, and personalization.

2. Customer Perception:
- Exploration of customer perceptions and expectations of EBS quality, including factors influencing their satisfaction and loyalty.

3. Technology-Human Interaction:
- Investigation of the role of technology and human interaction (e.g., customer service) in shaping EBS quality and enhancing customer experience.

4. Cross-Channel Integration:
- Examination of the quality of EBS across multiple channels (e.g., mobile banking, online banking, ATMs) and how customers perceive the seamless integration of these channels.

5. Personalization and Customization:
- Evaluation of the effectiveness of EBS personalization and customization features in improving customer satisfaction and engagement.

6. Trust and Security Concerns:
- Assessment of the impact of trust and security concerns on customer adoption and usage of EBS, and the role of banks in addressing these concerns.

7. Emerging Technologies:
- Investigation of the potential impact of emerging technologies (e.g., artificial intelligence, blockchain) on EBS quality and customer experience.

8. Measurement and Benchmarking:
- Development and validation of robust metrics for measuring EBS quality and creating benchmarks for comparison across banks.

9. International Perspectives:
- Comparative analysis of EBS quality and customer perceptions in different countries and regions, considering cultural and technological differences.

10. Future Trends:
- Anticipation of future trends and technological advancements in EBS, and their implications for quality and customer experience.

Addressing these research gaps will provide a deeper understanding of the quality of EBS, enabling banks to improve their services, enhance customer satisfaction, and gain a competitive advantage in the evolving digital banking landscape.
0

Similar Questions

×
Anonymous





© 2024 - Quanswer