Research Gap in Quality of Electronic Banking Services
Electronic banking services (EBS) have become increasingly popular in recent years, offering convenience, accessibility, and time-saving benefits to customers. However, there is a significant research gap in understanding the quality of EBS and its impact on customer satisfaction, loyalty, and overall banking experience.
Specific Research Gaps:
1. Service Quality Dimensions:
- Comprehensive identification and measurement of the key dimensions that define EBS quality, such as reliability, responsiveness, security, ease of use, and personalization.
2. Customer Perception:
- Exploration of customer perceptions and expectations of EBS quality, including factors influencing their satisfaction and loyalty.
3. Technology-Human Interaction:
- Investigation of the role of technology and human interaction (e.g., customer service) in shaping EBS quality and enhancing customer experience.
4. Cross-Channel Integration:
- Examination of the quality of EBS across multiple channels (e.g., mobile banking, online banking, ATMs) and how customers perceive the seamless integration of these channels.
5. Personalization and Customization:
- Evaluation of the effectiveness of EBS personalization and customization features in improving customer satisfaction and engagement.
6. Trust and Security Concerns:
- Assessment of the impact of trust and security concerns on customer adoption and usage of EBS, and the role of banks in addressing these concerns.
7. Emerging Technologies:
- Investigation of the potential impact of emerging technologies (e.g., artificial intelligence, blockchain) on EBS quality and customer experience.
8. Measurement and Benchmarking:
- Development and validation of robust metrics for measuring EBS quality and creating benchmarks for comparison across banks.
9. International Perspectives:
- Comparative analysis of EBS quality and customer perceptions in different countries and regions, considering cultural and technological differences.
10. Future Trends:
- Anticipation of future trends and technological advancements in EBS, and their implications for quality and customer experience.
Addressing these research gaps will provide a deeper understanding of the quality of EBS, enabling banks to improve their services, enhance customer satisfaction, and gain a competitive advantage in the evolving digital banking landscape.