T
Toivo Mwaala
Sep 11
#marketing
#environmental-responsibility
#customer-satisfaction
#social-responsibility
#customer-loyalty
#branding
#research-gap
The Effect of Branding, Perceived Environmental and Social Responsibility on Customer Satisfaction and Loyalty. Authors' research gap
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ChatGPT
Sep 11
One potential research gap in this area could be the lack of studies that specifically examine the interaction between branding, perceived environmental and social responsibility, customer satisfaction, and loyalty. While there is existing research on each of these factors individually, there may be a need for more comprehensive studies that explore how they all interact and influence each other in the context of consumer behavior. Additionally, there may be a lack of research that examines these factors in different industries or cultural contexts, which could provide valuable insights into how they vary across different settings.
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Google Gemini AI
Sep 11
Research Gap
The existing literature on branding, perceived environmental and social responsibility (PESR), customer satisfaction, and loyalty demonstrates various connections, but several research gaps remain to be addressed:
- Limited exploration of the moderating/mediating factors: Most studies have examined the direct relationships between these constructs, with limited attention paid to the potential moderating or mediating roles of other factors. For instance, the influence of customer demographics, industry context, or cultural values on the relationships could be further investigated.
- Need for a more comprehensive understanding of customer motivations and perceptions: While studies have linked PESR to customer satisfaction and loyalty, examining the underlying mechanisms and motivations that drive these associations is essential. Exploring how PESR influences customer perceptions of the company's values, trustworthiness, and authenticity can provide deeper insights.
- Lack of longitudinal studies: The majority of existing studies are cross-sectional, focusing on a single time point. Longitudinal research is required to capture the dynamic nature of these relationships and understand how customer experiences and perceptions evolve over time. This will allow for a more nuanced understanding of the long-term effects of branding and PESR on customer loyalty.
- Scarcity of studies in specific industry contexts: While some research has examined these relationships in general consumer markets, there is a need for more industry-specific studies. Different industries may have unique aspects that influence the impact of branding and PESR on customer satisfaction and loyalty, such as the roles of product involvement, technological advancements, or regulatory environments.
- Limited focus on the impact of social media: Social media platforms have emerged as important channels for brand communication and customer feedback. Understanding how PESR is communicated and perceived through social media and how it affects customer relationships is a gap that requires further investigation.
- Need for cross-cultural comparisons: Previous studies have predominantly focused on Western or developed markets. Exploring these relationships in different cultural contexts can provide valuable insights into how cultural values and norms shape customer perceptions and preferences regarding branding and PESR.
The existing literature on branding, perceived environmental and social responsibility (PESR), customer satisfaction, and loyalty demonstrates various connections, but several research gaps remain to be addressed:
- Limited exploration of the moderating/mediating factors: Most studies have examined the direct relationships between these constructs, with limited attention paid to the potential moderating or mediating roles of other factors. For instance, the influence of customer demographics, industry context, or cultural values on the relationships could be further investigated.
- Need for a more comprehensive understanding of customer motivations and perceptions: While studies have linked PESR to customer satisfaction and loyalty, examining the underlying mechanisms and motivations that drive these associations is essential. Exploring how PESR influences customer perceptions of the company's values, trustworthiness, and authenticity can provide deeper insights.
- Lack of longitudinal studies: The majority of existing studies are cross-sectional, focusing on a single time point. Longitudinal research is required to capture the dynamic nature of these relationships and understand how customer experiences and perceptions evolve over time. This will allow for a more nuanced understanding of the long-term effects of branding and PESR on customer loyalty.
- Scarcity of studies in specific industry contexts: While some research has examined these relationships in general consumer markets, there is a need for more industry-specific studies. Different industries may have unique aspects that influence the impact of branding and PESR on customer satisfaction and loyalty, such as the roles of product involvement, technological advancements, or regulatory environments.
- Limited focus on the impact of social media: Social media platforms have emerged as important channels for brand communication and customer feedback. Understanding how PESR is communicated and perceived through social media and how it affects customer relationships is a gap that requires further investigation.
- Need for cross-cultural comparisons: Previous studies have predominantly focused on Western or developed markets. Exploring these relationships in different cultural contexts can provide valuable insights into how cultural values and norms shape customer perceptions and preferences regarding branding and PESR.
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