1. Integrity: Professionals should act with honesty, fairness, and transparency in all their dealings.
2. Competence: Professionals should possess the necessary knowledge, skills, and experience to perform their duties effectively.
3. Confidentiality: Professionals should respect the privacy and confidentiality of their clients and colleagues.
4. Professionalism: Professionals should conduct themselves in a professional manner at all times, maintaining a high standard of behavior and ethics.
5. Accountability: Professionals should take responsibility for their actions and decisions, and be willing to be held accountable for their performance.
6. Continuous learning: Professionals should engage in ongoing professional development to stay current with industry trends and best practices.
7. Respect: Professionals should treat all individuals with respect and dignity, regardless of their background or status.
8. Collaboration: Professionals should work collaboratively with colleagues, clients, and other stakeholders to achieve common goals and objectives.
9. Compliance: Professionals should adhere to all relevant laws, regulations, and industry standards in their practice.
10. Advocacy: Professionals should advocate for the interests and well-being of their clients, colleagues, and the profession as a whole.