Outline differences between qualitative and quantitative research in a tabular form?
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Nov 14, 2023
Qualitative Research | Quantitative Research -------------------|--------------------- Focuses on understanding and interpreting social phenomena | Focuses on measuring and quantifying social phenomena Uses open-ended questions and interviews | Uses closed-ended questions and surveys Small sample size | Large sample size Subjective and exploratory | Objective and confirmatory In-depth and detailed analysis | Statistical analysis Flexible and adaptable | Structured and standardized Data collected through observations, interviews, and focus groups | Data collected through surveys, experiments, and statistical analysis Results are descriptive and narrative | Results are numerical and statistical Findings are context-specific | Findings are generalizable to a larger population Used in social sciences, humanities, and market research | Used in natural sciences, economics, and psychology