> #research > Outline differences between qualitative and quantitative research in a tabular form?
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Nov 14, 2023

Outline differences between qualitative and quantitative research in a tabular form?

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Nov 14, 2023
Qualitative Research | Quantitative Research
-------------------|---------------------
Focuses on understanding and interpreting social phenomena | Focuses on measuring and quantifying social phenomena
Uses open-ended questions and interviews | Uses closed-ended questions and surveys
Small sample size | Large sample size
Subjective and exploratory | Objective and confirmatory
In-depth and detailed analysis | Statistical analysis
Flexible and adaptable | Structured and standardized
Data collected through observations, interviews, and focus groups | Data collected through surveys, experiments, and statistical analysis
Results are descriptive and narrative | Results are numerical and statistical
Findings are context-specific | Findings are generalizable to a larger population
Used in social sciences, humanities, and market research | Used in natural sciences, economics, and psychology
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