Mention seven scope and six nature of consumer behavior ?

Scope of consumer behavior:
1. Understanding consumer needs and wants
2. Analyzing consumer decision-making processes
3. Studying consumer attitudes and perceptions
4. Examining consumer motivation and behavior
5. Investigating consumer satisfaction and loyalty
6. Exploring consumer demographics and psychographics
7. Evaluating consumer trends and preferences

Nature of consumer behavior:
1. Dynamic: Consumer behavior is constantly changing and evolving.
2. Complex: Consumer behavior is influenced by a variety of factors, making it difficult to predict.
3. Individualistic: Each consumer is unique and may have different preferences and motivations.
4. Cultural: Consumer behavior is influenced by cultural norms, values, and beliefs.
5. Psychological: Consumer behavior is influenced by psychological factors such as perception, motivation, and attitudes.
6. Social: Consumer behavior is influenced by social factors such as family, friends, and social media.

Scope of Consumer Behavior:

1. Microeconomic and macroeconomic levels
2. Individual and group behavior
3. Consumption activities and decision-making
4. Products and services
5. Marketing and public policy
6. International and cross-cultural perspectives
7. Theoretical and applied research

Nature of Consumer Behavior:

1. Complex and multifaceted: Influenced by psychological, social, cultural, and biological factors.
2. Subjective and experiential: Based on individual perceptions, interpretations, and emotions.
3. Dynamic and evolving: Changes with social, technological, and economic shifts.
4. Contextual: Influenced by the environment and specific situations.
5. Irrational and emotional: Often driven by subconscious motivations and feelings.
6. Social and cultural: Shaped by societal norms, values, and expectations.