List characteristics of the market structure that you have described in your introduction.
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Apr 9
1. Monopolistic competition 2. Many firms competing in the market 3. Differentiated products 4. Low barriers to entry 5. Non-price competition 6. Some degree of market power for individual firms 7. Limited control over prices 8. High level of product differentiation 9. Advertising and branding play a significant role in competition 10. Consumers have a wide range of choices.