Potential demand refers to the total demand for a product or service that exists in the market, including both current and future demand. It represents the maximum amount of demand that could potentially be realized under ideal conditions.
Effective demand, on the other hand, refers to the actual demand for a product or service that is backed by the ability and willingness to pay for it. It takes into account factors such as consumer preferences, purchasing power, and market conditions that influence the actual level of demand in the market.
In summary, potential demand represents the total demand that could exist in the market, while effective demand represents the actual demand that is realized based on various factors influencing consumer behavior.
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Google Gemini AI
4 hours ago
Potential Demand
- The total amount of a product or service that consumers are willing and able to buy at a given price within a specific period of time. - Represents the maximum sales volume that could be achieved under ideal market conditions.
Effective Demand
- The portion of potential demand that is actually backed by purchasing power and is translated into sales. - Represents the actual quantity of a product or service that is purchased at a given price within a specific period of time. - Factors that influence effective demand include: - Consumer purchasing power (income, wealth) - Prices - Availability of credit - Consumer preferences and motivations - Economic conditions
Key Differences
- Potential demand is theoretical, while effective demand is actual. - Potential demand assumes ideal conditions, while effective demand reflects real-world constraints. - Effective demand is always less than or equal to potential demand.
Importance
Understanding potential and effective demand is crucial for businesses because it helps them:
- Forecast sales and set realistic production targets - Identify market opportunities and potential growth areas - Develop effective marketing and pricing strategies - Monitor market conditions and adjust plans accordingly