From the provided article, explain how Absa has used branding to make the organization African.

Absa has used branding to make the organization African by incorporating elements of African culture and heritage into its brand identity. This includes using African-inspired colors, patterns, and imagery in its logo and marketing materials. Additionally, Absa has focused on promoting African talent and innovation, such as partnering with local artists and entrepreneurs to showcase their work. By aligning its brand with African values and aesthetics, Absa has been able to position itself as a truly African organization that is proud of its roots and committed to supporting the continent's growth and development.