Derek Moenga
Apr 9
Explain three limitations of brainstorming as a way of generating business ideas?
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Apr 9
1. Group dynamics: In a brainstorming session, some participants may dominate the conversation, while others may feel intimidated or hesitant to share their ideas. This can lead to certain ideas being overlooked or dismissed, limiting the diversity of ideas generated.
2. Lack of structure: Brainstorming sessions are often unstructured, which can result in a lack of focus and direction. Without a clear framework or goal, participants may struggle to come up with relevant and feasible business ideas.
3. Bias and conformity: Groupthink can occur in brainstorming sessions, where participants may conform to the ideas of others or hold back from sharing unique or unconventional ideas. This can limit the creativity and innovation of the ideas generated.
2. Lack of structure: Brainstorming sessions are often unstructured, which can result in a lack of focus and direction. Without a clear framework or goal, participants may struggle to come up with relevant and feasible business ideas.
3. Bias and conformity: Groupthink can occur in brainstorming sessions, where participants may conform to the ideas of others or hold back from sharing unique or unconventional ideas. This can limit the creativity and innovation of the ideas generated.
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