Motivational strategies and communication techniques are essential in the persuasive/influence function of communication as they help to effectively persuade and influence others to take a desired action or change their beliefs or behaviors. Some common motivational strategies and communication techniques used in this function include:
1. Establishing credibility: Building trust and credibility with the audience is crucial in persuading them to listen to your message and take it seriously. This can be done by presenting facts, statistics, and evidence to support your argument, as well as by demonstrating expertise and authority on the topic.
2. Using emotional appeals: Emotions can be a powerful motivator in influencing behavior. By appealing to the audience's emotions, such as fear, happiness, anger, or sadness, you can evoke a strong emotional response that can lead to action.
3. Providing incentives: Offering incentives or rewards can be an effective way to motivate people to take a desired action. This could include discounts, promotions, freebies, or other benefits that encourage the audience to act in a certain way.
4. Using social proof: People are often influenced by the actions and opinions of others. By providing testimonials, case studies, or examples of others who have successfully taken the desired action, you can show the audience that it is a common and acceptable behavior.
5. Using persuasive language: The language you use can have a significant impact on how persuasive your message is. Using strong, clear, and compelling language can help to capture the audience's attention and convince them to take action.
6. Active listening: Listening to the audience's concerns, objections, and feedback is essential in persuasive communication. By actively listening and addressing their needs and concerns, you can build rapport and trust, making it more likely that they will be persuaded by your message.
7. Building rapport: Building a positive relationship with the audience can make them more receptive to your message. By showing empathy, understanding, and respect for their opinions and perspectives, you can create a connection that makes it easier to persuade and influence them.
Overall, by using a combination of these motivational strategies and communication techniques, you can effectively persuade and influence others to take a desired action or change their beliefs or behaviors.