Evaluation: Discuss two methods you will use to evaluate the success of your campaign strategy. [4 marks]

1. Surveys and feedback forms: One method to evaluate the success of the campaign strategy is to distribute surveys and feedback forms to the target audience. These surveys can include questions about the effectiveness of the campaign messaging, the impact of the campaign on their attitudes and behaviors, and their overall satisfaction with the campaign. By analyzing the responses from these surveys, we can gain valuable insights into the effectiveness of the campaign strategy and make any necessary adjustments for future campaigns.

2. Key performance indicators (KPIs): Another method to evaluate the success of the campaign strategy is to track key performance indicators (KPIs) related to the campaign goals. These KPIs can include metrics such as website traffic, social media engagement, email open rates, conversion rates, and sales figures. By regularly monitoring these KPIs throughout the campaign, we can assess the impact of the campaign strategy and determine if it is meeting its objectives. Adjustments can be made based on the performance of these KPIs to optimize the campaign strategy for better results.

1. Key Performance Indicators (KPIs): Track relevant metrics such as website traffic, conversion rates, sales, and social media engagement to measure the effectiveness of your campaign tactics and identify areas for improvement.
2. Customer Feedback: Conduct surveys, focus groups, or gather testimonials to collect direct feedback from customers. This allows you to understand their perception of your brand, evaluate their satisfaction with specific aspects of the campaign, and make data-driven improvements.