Difference between goals and objectives?

Goals are broad, general statements of what a person or organization aims to achieve in the long term. Objectives, on the other hand, are specific, measurable steps that need to be taken in order to reach a goal. Objectives are more detailed and concrete than goals, and they help to break down the larger goal into manageable tasks. Goals provide direction and purpose, while objectives provide a roadmap for how to achieve that goal.

Goals are broad statements that describe a desired future state or outcome. They are typically long-term and ambitious, and they provide a general direction for an organization or individual. SMART goals are specific, measurable, achievable, relevant, and time-bound.

Objectives are more specific and concrete than goals. They are typically short-term and achievable, and they provide a roadmap for how to achieve the goal. Objectives are typically broken down into smaller steps or tasks, and they are usually measurable.

The key difference between goals and objectives is that goals are the desired outcome, while objectives are the steps taken to achieve the outcome. Goals are more general and long-term, while objectives are more specific and short-term. Goals provide the direction, while objectives provide the roadmap.

Here is an example of a goal and an objective:

Goal: Increase sales by 10% this year.
Objective: Implement a new marketing campaign that reaches 1 million new customers.

The goal is the desired outcome, while the objective is a specific step that will be taken to achieve the outcome.