Marketing is the process of promoting and selling products or services to consumers. It involves understanding consumer needs and preferences, developing products that meet those needs, and creating strategies to reach and persuade consumers to purchase those products.
Agricultural marketing specifically focuses on the marketing of agricultural products such as crops, livestock, and other agricultural commodities. This includes activities such as pricing, promotion, distribution, and selling of agricultural products to consumers, retailers, and other businesses in the supply chain. Agricultural marketing also involves market research, branding, and developing strategies to increase the value and profitability of agricultural products.