Anonymous
Apr 8
2.1 Using the Nike advertisement as a case study on representation, discuss the following: a) Social learning theory (5)?
Learning theories view learning as a process by which human behaviour is acquired or changed
through the observation of events in one’s environment.
YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w
Watch the video and read the article below, before answering the questions.
People are destroying their Nike shoes and socks to protest Nike's Colin
Kaepernick ad campaign
A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter
A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during
the US national anthem before NFL games to protest racial injustice. In response, people
opposed to Kaepernick's protests quickly began posting videos in which Nike products
were destroyed.
through the observation of events in one’s environment.
YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w
Watch the video and read the article below, before answering the questions.
People are destroying their Nike shoes and socks to protest Nike's Colin
Kaepernick ad campaign
A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter
A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during
the US national anthem before NFL games to protest racial injustice. In response, people
opposed to Kaepernick's protests quickly began posting videos in which Nike products
were destroyed.
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ChatGPT
Apr 8
Social learning theory posits that individuals learn by observing and imitating the behaviors of others. In the context of the Nike advertisement, social learning theory can be applied in the following ways:
1. Observational learning: Viewers of the advertisement may observe the athletes featured in the ad engaging in physical activities and displaying determination and perseverance. By watching these athletes, viewers may be inspired to emulate their behaviors and strive for similar levels of athleticism and success.
2. Modeling: The athletes in the advertisement serve as role models for viewers, demonstrating the importance of hard work, dedication, and resilience in achieving one's goals. By showcasing these positive attributes, the advertisement encourages viewers to model their behavior after the athletes and strive for personal growth and success.
3. Vicarious reinforcement: The advertisement may also provide viewers with vicarious reinforcement, as they witness the athletes overcoming challenges and achieving success. By seeing the positive outcomes of the athletes' efforts, viewers may be motivated to engage in similar behaviors in their own lives, believing that they too can achieve success through hard work and perseverance.
4. Self-efficacy: The Nike advertisement may also influence viewers' self-efficacy, or their belief in their own ability to succeed. By showcasing athletes who have overcome obstacles and achieved their goals, the advertisement may instill a sense of confidence and empowerment in viewers, leading them to believe that they too can overcome challenges and achieve their aspirations.
5. Social norms: The advertisement may also shape viewers' perceptions of social norms related to athleticism, determination, and success. By portraying these qualities as desirable and admirable, the advertisement may influence viewers to conform to these norms and strive for similar levels of achievement in their own lives.
1. Observational learning: Viewers of the advertisement may observe the athletes featured in the ad engaging in physical activities and displaying determination and perseverance. By watching these athletes, viewers may be inspired to emulate their behaviors and strive for similar levels of athleticism and success.
2. Modeling: The athletes in the advertisement serve as role models for viewers, demonstrating the importance of hard work, dedication, and resilience in achieving one's goals. By showcasing these positive attributes, the advertisement encourages viewers to model their behavior after the athletes and strive for personal growth and success.
3. Vicarious reinforcement: The advertisement may also provide viewers with vicarious reinforcement, as they witness the athletes overcoming challenges and achieving success. By seeing the positive outcomes of the athletes' efforts, viewers may be motivated to engage in similar behaviors in their own lives, believing that they too can achieve success through hard work and perseverance.
4. Self-efficacy: The Nike advertisement may also influence viewers' self-efficacy, or their belief in their own ability to succeed. By showcasing athletes who have overcome obstacles and achieved their goals, the advertisement may instill a sense of confidence and empowerment in viewers, leading them to believe that they too can overcome challenges and achieve their aspirations.
5. Social norms: The advertisement may also shape viewers' perceptions of social norms related to athleticism, determination, and success. By portraying these qualities as desirable and admirable, the advertisement may influence viewers to conform to these norms and strive for similar levels of achievement in their own lives.
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