You have been appointed as the marketing manager of Sarafina Safaris, and you would like to carry out market research on the existing market for the company's tour packages. Develop a questionnaire.

1. How often do you go on vacation?

2. Have you ever been on a safari tour before?

3. What factors do you consider when choosing a safari tour package?

4. What destinations are you most interested in for a safari tour?

5. How much are you willing to spend on a safari tour package?

6. What activities do you look for in a safari tour package?

7. How do you prefer to book your safari tour package (online, through a travel agent, etc.)?

8. Have you heard of Sarafina Safaris before?

9. What do you look for in a tour operator when booking a safari tour package?

10. Would you be interested in a customized safari tour package tailored to your preferences?

Sarafina Safaris Market Research Questionnaire

Section 1: Demographics

- Age:
- Gender:
- Occupation:
- Annual household income:

Section 2: Travel Preferences

- How often do you travel for leisure?
- What types of travel experiences interest you the most (e.g., wildlife safaris, cultural tours, adventure trips)?
- Which destinations have you visited in the past 5 years that you enjoyed?
- What is your preferred duration for a safari?
- What is your ideal budget for a safari package?

Section 3: Sarafina Safaris

- Are you familiar with Sarafina Safaris?
- If yes, what is your perception of the company?
- Have you ever booked a safari package with Sarafina Safaris?
- If yes, what aspects of the experience did you enjoy the most?
- If not, what factors have prevented you from booking with Sarafina Safaris?

Section 4: Safari Experience

- What are the most important factors you consider when choosing a safari package? (e.g., wildlife viewing, accommodation, guides, itinerary)
- What aspects of a safari experience are most memorable to you?
- Do you have any specific expectations or preferences for a safari with Sarafina Safaris?
- Are there any specific animals or attractions you hope to see on your safari?

Section 5: Booking Process

- What booking channels do you prefer (e.g., online, travel agents, direct contact)?
- What information do you need to know before making a booking?
- What are the most important factors that influence your decision to book a safari package?

Section 6: Feedback and Recommendations

- Any additional comments or suggestions you would like to share about Sarafina Safaris' tour packages?
- Would you recommend Sarafina Safaris to others?
- If yes, why? If not, what could be improved?