Anonymous
Feb 17
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Feb 17
1. Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Pearson Education.
2. McCarthy, E. J. (1960). Basic marketing: A managerial approach. Richard D. Irwin.
3. Borden, N. H. (1964). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.
4. Grönroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management decision.
5. Lauterborn, R. F. (1990). New marketing litany: four Ps passé; C-words take over. Business Horizons, 33(3), 58-65.
2. McCarthy, E. J. (1960). Basic marketing: A managerial approach. Richard D. Irwin.
3. Borden, N. H. (1964). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.
4. Grönroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management decision.
5. Lauterborn, R. F. (1990). New marketing litany: four Ps passé; C-words take over. Business Horizons, 33(3), 58-65.
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