With references of books or articles, year of publication, authors, page number, define persuasion/influence as a function of communication in the society?

One book that discusses persuasion and influence as functions of communication in society is "Influence: The Psychology of Persuasion" by Robert Cialdini. This book was first published in 1984 and has since been revised and updated. In this book, Cialdini explores the principles of persuasion and how they can be used to influence others in various social situations.

Another relevant source is the article "The Role of Persuasion in Communication" by Richard Perloff, published in 2003 in the journal Communication Monographs. In this article, Perloff discusses the importance of persuasion in communication and how it can be used to shape attitudes and behaviors in society.

Overall, persuasion and influence are key functions of communication in society, as they play a crucial role in shaping opinions, attitudes, and behaviors. Through effective communication strategies, individuals and organizations can influence others to adopt certain beliefs or take specific actions.

Persuasion is a function of communication in society that involves influencing the beliefs, attitudes, or behaviors of others. It is a process of using words, language, and other forms of communication to motivate individuals to change their minds or take specific actions. Persuasion is a powerful tool that can be used for positive or negative purposes, and it is an essential part of human interaction.

According to Hovland, Janis, and Kelley (1953), persuasion is a process that involves three main components:

1. The source is the person or organization that is attempting to persuade.
2. The message is the content of the persuasive communication.
3. The audience is the group of people who are being persuaded.

The effectiveness of persuasion depends on several factors, including the credibility of the source, the quality of the message, and the receptivity of the audience.

Influence is a broader term than persuasion that encompasses any form of communication that affects the thoughts, feelings, or behaviors of others. Influence can be direct or indirect, and it can be intentional or unintentional.

According to Cialdini (2009), there are six principles of influence that are particularly effective in changing people's minds and behaviors:

1. Reciprocity is the tendency to return favors to others.
2. Liking is the tendency to be persuaded by people we like.
3. Authority is the tendency to be persuaded by people who are seen as experts or authorities.
4. Social proof is the tendency to be persuaded by what other people are doing.
5. Scarcity is the tendency to be persuaded by things that are scarce or limited.
6. Urgency is the tendency to be persuaded by things that are urgent or time-sensitive.

Persuasion and influence are essential tools for communication in society. They allow us to motivate others to change their minds or take specific actions, and they can be used for positive or negative purposes. It is important to be aware of the principles of persuasion and influence so that we can use them effectively and ethically.

References:

- Cialdini, R. B. (2009). Influence: Science and practice. Pearson Education.
- Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. Yale University Press.