With illustration explain the consumer decision making ?

Consumer decision making is a complex process that involves several steps.

1. Problem recognition: The first step in the decision-making process is recognizing that there is a need or problem that needs to be addressed. This can be triggered by internal factors (such as hunger or thirst) or external factors (such as advertising or word-of-mouth recommendations).

2. Information search: Once the problem has been identified, the consumer will begin to search for information about potential solutions. This can involve gathering information from various sources, such as friends and family, online reviews, or product specifications.

3. Evaluation of alternatives: After gathering information, the consumer will evaluate the different options available to them. This may involve comparing prices, features, and benefits of different products or services.

4. Purchase decision: Once the consumer has evaluated the alternatives, they will make a decision on which product or service to purchase. This decision may be influenced by factors such as price, brand reputation, or personal preferences.

5. Post-purchase evaluation: After making a purchase, the consumer will evaluate their decision and determine if they are satisfied with their choice. This evaluation can influence future purchasing decisions and brand loyalty.

Overall, consumer decision making is a complex process that involves multiple steps and can be influenced by a variety of factors. By understanding this process, marketers can better understand how to reach and influence consumers in their decision-making journey.

Consumer Decision Making

1. Need Recognition

- When a consumer experiences a discrepancy between their current state and their desired state, a need arises.
- For example, if a consumer feels thirsty, they recognize the need for a drink.

2. Information Search

- Consumers gather information to learn about potential solutions to their need.
- This information can come from various sources such as advertising, word-of-mouth, or online research.

3. Evaluation of Alternatives

- Consumers evaluate the different alternatives available based on their criteria.
- Criteria may include features, price, brand reputation, and availability.

4. Purchase Decision

- After evaluating the alternatives, the consumer makes a purchase decision.
- This decision can be influenced by factors such as price, convenience, and emotional appeal.

5. Post-Purchase Evaluation

- After making a purchase, consumers evaluate their satisfaction with the product or service.
- This evaluation can lead to repurchase or switching to a different alternative in the future.

Illustration:

Step 1: Need Recognition: A consumer feels thirsty.

Step 2: Information Search: The consumer looks for information about different types of drinks, such as water, soda, juice, etc.

Step 3: Evaluation of Alternatives: The consumer considers the features, price, and availability of each drink.

Step 4: Purchase Decision: The consumer decides to buy a bottle of water.

Step 5: Post-Purchase Evaluation: The consumer drinks the water and is satisfied with their purchase.