Individuals and Groups
- Couples: Joint income, shared expenses, often seeking financial advice and planning
- Families: Multiple income streams, need for estate planning, education savings
- Retirees: Seeking income planning, wealth preservation, and health insurance options
- Individuals with specific financial goals: Funding a new business, saving for a down payment, debt consolidation
Businesses
- Startups and small businesses: Need funding, risk management, and tax advice
- Established businesses: Looking for investment, employee benefits, and wealth management
- Non-profit organizations: Seeking grant funding, investment strategies, and financial management
Organizations and Institutions
- Pension funds: Managing investments for future payouts
- Universities and colleges: Endowment management, student financing
- Religious organizations: Charitable donations, investment stewardship
- Associations and trade groups: Providing financial education and advocacy
Specific Niche Markets
- High-net-worth individuals: Complex financial needs, customized investment strategies
- Entrepreneurs: Financing, equity, and growth planning
- Women: Specialized financial services tailored to their unique needs
- Minorities: Addressing historical disparities and providing financial empowerment
- LGBTQ+ individuals: Understanding the financial challenges faced by this community
Other Considerations
- Demographics: Age, income, location, education level
- Financial literacy: Knowledge and understanding of financial concepts
- Life stage: Career goals, retirement planning, college savings
- Value proposition: Unique services or products that meet the specific needs of the target market